The Can Makers, the trade body that represents beverage can manufacturers in the UK, has announced the latest winners of its metal packaging designs competition, the Accolades awards.

Flowerhorn Brewery and Molson Coors Beverage Company have been awarded a ‘Design Accolade’, following the launch of the competition and the announcement of other winners earlier this summer.

The Accolades awards are judged by an independent panel of experts drawn from Can Makers’ membership, including Ardagh Group, Ball Corporation and Crown Packaging.

According to the Can Makers, both designs were recognised for their “exceptional shelf standout helping the brands to create a premium position in their markets”.

“Innovation in can design has come of age and we’re now seeing so many exceptional creative concepts, which advances in printing technology are enabling brands to realise, that selecting those for a Can Makers Accolade is no easy task,” said Can Makers chairman Simon Gresty. “The designs selected however showcase the best in creative design and illustrate how cans are helping brands to affirm their position in the market and reach new audiences.”

Co-founder of Flowerhorn Brewery, Andrew Traynor, explained more about the design of its Flowerhorn Trip, which was created specifically for inclusion in the Brewdog & Friends subscription box: “We take pride in all of our cans’ designs but the artwork for this new beer was of greater importance than ever. The designer, Will Yates, was briefed to create a psychedelic background including an alternative design of the brewery logo which maximised the brand colours but remained consistent with brewery’s branding.

“As with all our designs, we like to entertain customers and create a strong reaction – something that makes the can and the beer memorable. The eye-catching result was typical of Will’s creative approach, making a distinctive addition to the Brew Dog subscription box which we’re delighted has been recognised with a Can Makers Accolade.”

The Accolades will be awarded on a bi-annual basis, with the judging panel set to meet again in the autumn, said the Can Makers.

Part of the Metal Packaging Manufacturers Association (MPMA), which represents the UK metal packaging industry, Can Makers works throughout the canmaking value chain to promote cans as the vessel of choice for UK drinks packagers and consumers.